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Marketing

Everyone is in sales: from persuading your friends to go to your favorite movie to convincing someone to let you play first string on your athletics team to getting someone to buy your left-handed, neon pink eggbeater on eBay, you engage in marketing as an amateur. However, the professional skills can be learned and used widely in areas that are not considered as sales: any time you must persuade someone, that's sales and marketing.

As a Marketing major, you will be exposed to the principles of marketing and the field's best practices to design campaigns that encompass traditional and new media platforms. With a solid grounding in business, including courses in accounting, economics, business law, and management to prepare you for your long-term success, you'll apply the theory in those areas to specific marketing problems.

Photo of two students working together at a computer.

You'll receive instruction in marketing research, consumer behavior, advertising, and the use of social media, providing you with a wide base of practical knowledge to prepare you for your first professional position. Professional work experience is a large part of the professional preparation in a MacMurray education, so students have internships at area businesses or at the state or national levels.

Upon graduation, you can find yourself ready for a wide variety of career options, including work at advertising or public relations firms or those departments in other businesses. Because marketing is such a varied and comprehensive field, graduates can also find themselves working in a number of other business operations, such as sales and customer relations departments or doing promotional and public relations efforts by nonprofit organizations or government agencies.

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Coursework

Learn more about Marketing courses and how to pursue a major in Marketing through our catalog.