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Sport Management

For more information about program offerings, degree requirements, and career opportunities in Business, Accounting, and Sport Management, see the Business Division section of the catalog.



Sport Management majors are required to successfully complete these courses: ARTS 201; SPRT 101, 102, 103, 104, 231, 275, 360, 370, 372; ACCT 221 and 222; BIOL 110; BUSA 223; ECON 210; MGMT 317; and PSYC 201.


For those students majoring in an area other than Sport Management but interested in gaining a better understanding of sport management, the Business Division offers a minor in Sport Management. This minor requires successful completion of the following courses: Sport Management 101, 231, 263, 360, 370, and 372.


SPRT 101. Introduction to Sport Management. (3) An introduction to general management theory and principles with direct application to the Sport Management field. A case study approach will be used to integrate theory and practical application addressing the three primary segments — consumer, spectator, and participant. No prerequisite.

SPRT 102. Sociology of American Sport. (3) Deals with issues such as corporate sport, big time college sport, sexism, racism, and drugs and violence in sport. Examines how society is influenced by sport and how sport is influenced by society. No prerequisite.

SPRT 103. Health Promotion Concepts and Practices. (3) Survey course covering various aspects of physical, psychological, and social well being. Attempts to create greater appreciation and understanding of a wellness-oriented lifestyle, which should contribute to more intelligent health-related behavior. Content areas include physical fitness, nutrition and weight management, chemical substance use and abuse, stress management, disease prevention and control, human sexuality, aging, and death and dying.

SPRT 104. Introduction to Physical Education. (3) Philosophy, objectives, and principles of physical education; consideration of how the discipline of physical education relates to the fields of elementary and secondary education, recreation, coaching, special education, and health. Prerequisite: Sport Management major or permission of instructor.

SPRT 231. Sport Marketing. (3) The principles and techniques of sports marketing. Major thrust of course will focus on the establishment of a corporate program and the growing use of sports marketing by business. Prerequisites: SPRT 101 and 102 and RHET 132.

SPRT 255. Fitness and Health Concepts. (3) This course covers topics such as the importance of warming up and how dynamic and static stretching both have benefits and limitations. It teaches a variety of stretches of different disciplines and shows how flexibility aids in athletic performance. Strength training using free weights, machines, and body weight will also be explored. Additional topics such as nutrition, supplements and sport-specific training will also be covered.

SPRT 263 Intramural and Recreation Administration. (3) Course will focus on organizational patterns, issues, management, financing, planning, and designing intramural and recreation programs. Prerequisite: Sophomore standing.

SPRT 275. Field Practicum. (3) Observation, participation, and/or in-service training in the sport management field. A faculty member will supervise the student's practical experience, supplementary reading, and written work. Prerequisites: sophomore standing, SPRT 101 and 102, and permission of faculty supervisor.

SPRT 340. Theory of Coaching. (3) This course provides the foundation for those who coach sports at any level. Emphasis will be placed on the difference in levels of competitive sports, the personal roles coaches should exhibit, the professional roles expected, and the organizational influences on the world of coaching. Prerequisites: SPRT 101 and 102.

SPRT 360. Facility and Event Management. (3) A review, analysis, and critical study of the principles, terminology, and standards for planning, construction, use, and maintenance of facilities for programs in sport management and physical education-related disciplines. Prerequisites: SPRT 101 and 102 and ACCT 221 and 222.

SPRT 370. Public Relations for Sport Organizations. (3) A comprehensive study of the principles, problems, and promotions for planning and implementing public relations programs in sport organizations. Prerequisite: SPRT 231.

SPRT 372. Legal Issues of Sports and Recreation. (3) The study of the application of various legal doctrines to a broad range of sports-related activities. It will include a focus on some of the legal issues which arise in sport business as well as discussion of some of those which occur in professional sports arenas. Prerequisites: Junior standing and SPRT 360.

SPRT 375. Field Practicum. (3) Observation, participation, and/or in-service training with an entity in the sport management field. A faculty member and an entity employee cooperatively supervise the student's practical experience, supplementary reading, and written work. Prerequisite: SPRT 275 and permission of faculty supervisor.

SPRT 382. Care and Prevention of Injuries. (3) Theory and methods in the care and prevention of athletic-related injuries. Prerequisite: BIOL 320 or permission of instructor.

SPRT 408. Kinesiology. (3) Fundamental movements in terms of anatomical and mechanical analysis. Prerequisite: BIOL 320.

SPRT 409. Exercise Physiology. (3) Physiological adaptation to exercise. Opportunity to observe physiologic responses in lab setting. Prerequisite: BIOL 320.