Livewire exceeds goal
March 7, 2014
Livewire, the annual MacMurray College phone-a-thon to alumni and friends of the College, raised a record amount in 2014, exceeding the goal by 20 percent.
More than two dozen student callers reached 1,825 people over the three week period Feb. 9-March 2, receiving 756 pledges totaling $180,000. Along the way, the student caller team got pledges from 84 new donors and saw 211 people increase their pledges, 31 more than in 2013.
“Thanks to the steadfast and generous support of our alumni and friends, and the enthusiasm and hard work of our student call team, Livewire 2014 was an enormous success,” said Bridget Phillips, executive director of Institutional Advancement at MacMurray. “I am extremely proud of the 27 students who participated this year and grateful to our donors, who not only gave generously but engaged our student callers in meaningful and inspiring conversations.”
Student caller Antonio Blackmon-Nelson, of Bloomington, IL, won the Williams Award for the most pledges received. Endowed by Joan Shaw Williams, a 1958 graduate of MacMurray and family, upon the death of her husband, Neil, a 1961 graduate and former Trustee of the College, the endowment provides a monetary award towards tuition for the caller with the most pledges.
Also receiving special recognition for their calling efforts were: Reba Barnes, of Franklin, IL; Kelsey Curren, of East St. Louis, IL; Gabriela Garcia, of Chicago, IL, Katricia Kassing, of Greenfield, IL; Terrell Peal, of St. Louis, MO; Jeslyn Walker, of Geneva, IL, and Larry J. Williams, of Albany, NY.
The Livewire phone-a-thon, which is more than 30 years old, is an annual fundraising effort by the College to support the operations of MacMurray. The money it provides scholarships to needy students and helps fill the gap between tuition income and the costs of operating MacMurray’s award-winning undergraduate education.
Pictured: Student callers James Simelton, of Memphis, TN, and Fonashay Potter of Rockford, IL, celebrate exceeding the 2014 goal.
For a photo gallery of the callers, click here.