Everyone is in sales: from persuading your friends to go to your favorite movie to convincing someone to let you play first string on your athletics team to getting someone to buy your left-handed, neon pink eggbeater on eBay, you engage in marketing as an amateur. However, the professional skills can be learned and used widely in areas that are not considered as sales: any time you must persuade someone, that's sales and marketing.
As a Marketing major, you will be exposed to the principles of marketing and the field's best practices to design campaigns that encompass traditional and new media platforms. With a solid grounding in business, including courses in accounting, economics, business law, and management to prepare you for your long-term success, you'll apply the theory in those areas to specific marketing problems.
You'll receive instruction in marketing research, consumer behavior, advertising, and the use of social media, providing you with a wide base of practical knowledge to prepare you for your first professional position. Professional work experience is a large part of the professional preparation in a MacMurray education, so students have internships at area businesses or at the state or national levels.
Upon graduation, you can find yourself ready for a wide variety of career options, including work at advertising or public relations firms or those departments in other businesses. Because marketing is such a varied and comprehensive field, graduates can also find themselves working in a number of other business operations, such as sales and customer relations departments or doing promotional and public relations efforts by nonprofit organizations or government agencies.
Learn more about Marketing courses and how to pursue a degree in Marketing through our academic catalog.
MARK 330. Principles of Marketing. (3) Marketing in the economy, nature and scope of marketing, the consumer and marketing, determinants of buyer behavior, the product, the price system, distribution structure, promotional activities, and evaluation of the marketing effort. No prerequisite.
MARK 335. Marketing Research. (3) Studies the systematic and objective process of gathering, recording, and analyzing data to aid in making marketing decisions. Prerequisites: BUSA 367 and MARK 330.
MARK 337. Consumer Behavior. (3) Studies in the application of the behavioral sciences to understand human behavior in the market place. Prerequisite: MARK 330.
MARK 345. Advertising. (3) Principles and techniques of advertising. Specific topics include planning and execution of advertising campaigns, the social and economic role of advertising, the creative process, and customer research. Prerequisite: MARK 330 or SPRT 231.
MARK 360. Marketing Communications. (3) An examination of three elements of the promotional mix. Topic areas include personal selling, sales promotion, and public relations. Prerequisite: MARK 330.
MARK 370. Social Media Marketing. (3) The course will examine the field of social media marketing. The course will require the completion of a social media marketing plan. Topics covered will include blogs, podcasts, social networks, and discussion boards. Prerequisite: MARK 330.
MARK 399. Topics in Marketing. (3) An examination of selected topics in the field of marketing. Topics include consumer behavior, international marketing, and marketing management. Prerequisite: MARK 330.