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MacMurray sees double-digit growth

September 14, 2012

JACKSONVILLE, IL – MacMurray College fall enrollment grew for the fourth straight year, significantly increasing its enrollment to 625, an increase of 77 students from fall 2011 and a 14 percent growth in its student population.  The figures are the 10th-day count of students attending the college, the standard methodology used by colleges and universities.  This fall MacMurray College:

  1. Exceeded its enrollment goal for enrolled traditional undergraduates.
  2. Demonstrated continued growth in its freshmen enrollment (from 93 on the fall of 2010, to 126 in the fall of 2011, to 146 this fall of 2012).
  3. Showed a continued pattern of overall increased enrollment (from 528 in the fall of 2010, to 548 in the fall of 2011, to 625 this fall of 2012)
  4. Achieved a significant increase in the freshmen 1-year retention rates for the returning class of fall 2011, with freshmen retention over 69%, up 22 percentage points.

President Colleen Hester noted “We are pleased to welcome an increased number of students again this year.  Our faculty and staff have been successfully communicated the benefits of a MacMurray education to prospective students, and the Board of Trustees and our entire campus have been steadily focused on improvements -- in our campus facilities, our services, as well as in our focus on continuous academic program enhancements.”

Two major factors contributed to this year’s student enrollment success.

RECRUITMENT:

  • The number of first-time, full-time freshmen increased by 16%, now with 146 freshmen.
  • Recruitment is everyone’s job – admissions, faculty, intercollegiate athletics.  We are pleased to note that extensive recruitment efforts were led by the Admissions Department and our Chief Admissions Officer, Alicia Zeone, who recently completed her first year at the helm.  MacMurray boosted its outreach efforts to prospective students and increased its marketing of the college in the past two years.

RETENTION

  • The College community has focused on an array of integrated retention interventions.  Retention efforts have been spear-headed by the Center for Leaning Excellence, faculty and academic affairs collaborative processes, as well as partnerships between the Center programs and the Department of Athletics.  As noted, the College’s freshmen retention rate jumped by more than 20 percentage points.  This rate exceeds the national average for schools with admissions policies similar to MacMurray’s.
  • During the past year, Jenny Briney, director of the Center for Learning Excellence, and her staff have put in place numerous retention efforts to help keep students on track to continue their college education and to graduate. 

“The greatest evidence of a college’s success is the academic and personal success of our students and graduates,” said President Hester. “We are very pleased with fall enrollment and look forward to educating a growing group of talented students who will become professionals in service to their communities.”

While many other schools, including Illinois public universities, have reported fall enrollment declines, MacMurray’s efforts in student recruitment and retention have increased the College’s fall 10th-day figures by more than 21 percent since its low point three years ago. The College enrolled 625 students, its highest enrollment in five years.

For more information, contact:

Ted Roth, Director of Public Relations
Work: 217-479-7027 | Cell: 217-883-3340
Email: Send Email

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